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Elephant Gun Meeting

Working in the lawn this weekend I purchased some of the new (or at least new to me) instant, grow anywhere grass … patch … thingy. I have seen these things grow grass on concrete (marketing – GOT ME!). I literally laughed out loud when I remembered sitting in a meeting years and years ago – but more about that later.

I thought of the absolutely rich environment that must exist in that bag. The potential is stored in the bag and maintained such that when you pour the contents – anywhere – it grows. Wow! Perfect for someone like me who is – horticulturally challenged.

Now back to the meeting. This company had a time honored tradition of ideas presented to a committee in a meeting ironically titled the “Elephant Gun Meeting”. Conceptually, one would present their ideas and the committee would put the idea through the paces and if it – survived the shooting – they would pursue the idea. I am a metrics guy so I asked the percentage of presentations moved through to next steps. The answer was unknown but one member remembered an idea that “made it through” a couple of years before that meeting (I really don’t make this stuff up).

What kind of nutrients are stored in your bag? Can your ideas grow on concrete? Is your environment that rich with ideas and risk taking that ideas simply grow in all departments and in all circumstances? We all know the shades and sunny spots that occur in business; the rain and floods that come. The huge, seemingly immovable competitors that take aim at your market share. The new, quick and nimble competitors that crop up like weeds in your front yard. The M&A activity that makes many strategies a moving target. There are always many reasons to squelch and shot ideas full of holes.

The is only one reason your ideas are a rich green with deep roots that grow all over – because you create that kind of environment.

Back to the lawn …

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